Flowjin Turns Webinars into Content Campaigns That Actually Convert

Every company wants to be more visible. The problem? Content teams are stuck in a cycle of producing and promoting long-form content — and then watching it die after one post.

That’s the problem Sheida Mirjahani, co-founder of Flowjin, is solving.

Flowjin is an AI-powered repurposing engine for marketers. It takes your long-form content — webinars, livestreams, podcasts — and turns it into a week’s worth of short-form clips, email updates, LinkedIn posts, and more.

It’s not just an AI video editor. It’s a new kind of marketing automation layer, built by marketers for marketers.

Key Takeaways

• Flowjin turns long-form content into multi-channel marketing assets
• The team repositioned away from “AI video editing” to focus on marketing ROI
• Their ideal user is not a creator — it’s a time-strapped marketer
• Sheida’s team rebuilt the product pages and messaging based on this new ICP
• They’re now investing in partner integrations with webinar and scheduling tools

The Old Positioning: AI Video Editor

When Flowjin launched in 2022, it leaned into the “AI video editor” category. It helped users — mostly creators — clip and share segments from their long-form content.

“Back then, it worked. But the market changed. Everyone could build a video editor. And we didn’t want to chase features — we wanted to solve a problem.”

Sheida and the team realized that their best users weren’t creators. They were marketers trying to stay visible, post consistently, and stretch limited content resources.

That’s when they decided to reposition.

The Shift: From Creators to Marketers

Flowjin’s biggest insight came from segmenting its user base. While creators cared about going viral, marketers just wanted content — consistently and efficiently.

“Marketers don’t need the perfect edit. They need to show up across platforms with the right message, every day.”

Once that became clear, everything changed:

• They rewrote the homepage
• They redesigned use-case pages around marketer workflows
• They reworked messaging to reflect content volume and ROI — not editing power

Flowjin became not just a tool — but a campaign engine.

Building the Engine: Not Just Clips, But Strategy

Today, Flowjin does more than turn podcasts into reels.

It helps marketers:

• Repurpose livestreams into email campaigns
• Turn webinars into blog posts and TikTok clips
• Build a consistent content drumbeat from what they’re already producing

“Our vision is to help you say everything you need to say — once. And we’ll handle the rest.”

Instead of content dying after one webinar, it lives again — across every channel your audience cares about.

Next Growth Lever: Partnerships

As Flowjin grows, Sheida’s not just focused on marketing tactics. She’s thinking about distribution partnerships — integrations with:

• Webinar hosting platforms
• Livestreaming software
• Scheduling tools like Buffer or Hootsuite

“We realized we don’t just have to drive our own traffic. We can integrate into the tools our users already rely on.”

Partnerships are a growth channel they overlooked early on — but it’s a top focus moving forward.

Final Advice for Founders

Sheida’s story is a masterclass in positioning. The product didn’t change that much. But when they shifted focus — and owned a clear use case — everything got sharper.

“Talk to your users. Figure out what they actually care about. And don’t be afraid to rebuild your messaging around that.”

If you’re sitting on a product that can serve multiple use cases — this is your reminder to pick one and go deep.

Book a Free AI Assessment if you’re looking to integrate AI into your go-to-market strategy. Whether you need to scale content, streamline execution, or reposition your product with sharper messaging, we’ll help you uncover the highest-impact opportunities and deliver a custom roadmap to move faster with less overhead.