Intrepid Gives Marketers the Workflow Stack for Modern Influence Ops

Influencer marketing has matured fast — but the tools haven’t caught up.

As brands move from a handful of creators to hundreds of micro-influencers, the workflows are still a mess. Campaigns are tracked in spreadsheets. Product links are managed in docs. Contracts live in inboxes. It’s chaotic, disconnected, and increasingly unscalable.

That’s the problem Daivik Goel and his team at Intrepid are solving with Superstar — a platform built to help influencer marketing teams track, manage, and scale their creator operations with actual infrastructure.

Key Takeaways

• Superstar replaces spreadsheets with a structured, connected workflow for influencer campaigns
• Intrepid targets brands managing 10+ creators — especially in fashion, beauty, and DTC
• Their breakthrough came from leveraging a partner-first GTM motion
• Early traction is driven by a network of former influencer marketing leaders now running consultancies
• Building deep customer relationships is their most powerful growth engine

From Spreadsheet Chaos to Connected Campaigns

If you’re a brand managing 10, 20, or 100 creators, you know the pain. You’re juggling deliverables, product links, contracts, discount codes — and it all lives in an Excel file.

“We realized a lot of brands were scaling their influencer ops… but still managing them on Google Sheets. That just doesn’t scale.”

Superstar brings everything together: creator data from platforms like TikTok and Instagram, product SKUs from e-commerce tools, promotion tracking, and contract execution — all linked in one place.

For companies with 15+ creators, especially in cosmetics and fashion, it’s a no-brainer.

The GTM Challenge: Breaking into a Tight-Knit Industry

Influencer marketing isn’t just a channel — it’s a culture. And for an outsider, getting in can be hard.

“It’s a semi-closed space. The people who know, really know. But if you’re coming in from the outside, it takes work to build trust.”

Daivik’s team started with warm intros and founder-led sales. But their biggest breakthrough came from an unexpected angle — the rise of consultants.

As influencer marketing matured, many former heads of influencer at big brands started their own boutique agencies and consulting firms. These folks had deep networks — and were looking for tech partners to help their clients scale.

The Partner Program: A Win-Win Motion

“We realized: these former influencer leads are gold. They already have trust, and now they need infrastructure.”

So Intrepid created a partner program — giving consultants incentives to bring Superstar into their stack, while helping them deliver more value to their brand clients.

It’s early, but it’s working. Instead of cold outbound, Daivik’s team is leaning into relationship-driven sales, founder-led demos, and network compounding through their partner community.

The Real Advantage: Founder-Led Relationship Building

One of the strongest themes from our chat was Daivik’s approach to early sales.

“Big companies can’t do this. But as a founder, you can build a real relationship. And that’s what wins at this stage.”

That means staying close. Asking real questions. Holding back the pitch. And personalizing every conversation.

Even with some automation in place, Daivik emphasized that relationship-building is their most powerful growth lever — and one they won’t rush to outsource.

“Sometimes we try to automate too early. But you’re selling to people. And early-stage founders can be really good at that — if we lean into it.”

What’s Next for Intrepid

Right now, it’s all about customer acquisition. The team is running both a sales-led motion (powered by the partner program) and a product-led motion through content and self-serve onboarding.

They’re still early — but the clarity is there.

“We’re building infrastructure for a channel that’s growing fast. We’re not chasing hype. We’re solving real problems.”

And if you’re a brand managing influencer campaigns across spreadsheets and Slack threads — it’s time to upgrade.

Book a Free AI Assessment if you’re looking to sharpen your go-to-market motion, integrate AI into customer-facing workflows, or unlock scale through smarter partnerships. We’ll help you identify your highest-leverage opportunities and deliver a strategic roadmap built for your stage.