Why Nexxa AI Succeeds Where Legacy RPA Fails

Let’s be honest — most workflow automation tools break the minute reality changes.

Legacy RPA (robotic process automation) tools rely on fragile “if-this-then-that” logic, brittle UI steps, and workflows that fall apart the second a field label moves or a screen loads differently. What they don’t do is adapt. They don’t think. They don’t solve.

That’s exactly what Philipp Wehn, founder of Nexxa AI, is fixing.

Nexxa brings cognitive automation into legacy enterprise workflows — letting AI agents reason through the same tasks a human would, with fewer errors, less overhead, and way more resilience.

Key Takeaways

• Nexxa AI targets enterprise workflows built around legacy software
• Their agents operate based on success criteria — not static rules
• Nexxa can take on unstructured and previously “un-automatable” processes
• Traditional RPA breaks when the UI changes — Nexxa adapts in real time
• Customers only pay if the workflow is completed successfully

RPA Is Everywhere — But It’s Outdated

Companies like UiPath proved that automation could work. But their approach is 20 years old, built on linear logic, and dependent on rigid UI paths.

“You can’t keep treating every workflow like a macro. Businesses change. Screens change. Processes change. The bots have to adapt.”

That’s why Nexxa’s agents are built differently. They don’t follow rigid scripts. They start with a goal and figure out how to get there — using decision trees, action models, and live feedback.

It’s not workflow automation. It’s outcome automation.

Real Enterprise Pain, Real AI Solutions

Philipp’s team is focused on Fortune 500 companies in:

• Aerospace
• Automotive
• Rail
• Retail and banking

These companies have spent decades layering software on top of software. They’re buried in PDFs, Java apps, SAP fields, and humans doing repetitive cut-and-paste work just to move one file to the next system.

“No one’s brain was made to copy data from a PDF and enter it into SAP. Nexxa takes that process off their plate — permanently.”

In one customer example, Nexxa is tackling a workflow that couldn’t be automated by UiPath or any other RPA player. That’s the wedge: the 100+ processes too complex, unstructured, or dynamic for existing tools.

Why Nexxa Agents Don’t Break

Old-school bots fail when the UI changes — like a missing button or a new dialog box. Nexxa flips that:

• It doesn’t rely on UI steps
• It understands the success outcome
• It makes real-time decisions to reach that outcome — even if the path changes

Philipp used a perfect metaphor: vacuuming your car. Old RPA is like saying: grab the vacuum, open the door, put on shoes, etc. If the shoes aren’t there? It fails.

Nexxa simply says: “make sure the car is vacuumed” — and figures out the best way to get it done.

Enterprise Ready, Startup Fast

The company was recently accepted into Nvidia’s Inception program — giving them access to GPU credits, dev tools, and (potentially) capital. They’re also in early talks with customers sitting on hundreds of legacy workflows that haven’t been touched in years.

And they’re running lean — using AI themselves to automate operations, investor follow-ups, and outreach.

“Every founder has to be superhuman. These tools are my extended brain — I couldn’t do my job without them.”

What’s Next for Nexxa

The team is now:

• Expanding pilot programs with Fortune 500s
• Scaling go-to-market with heads of genAI and CIO teams
• Fundraising to accelerate product development and go deeper into enterprise

Philipp’s ask? If you’re in a large org drowning in messy workflows — or know a fund investing in enterprise AI — reach out.

Book a Free AI Assessment if you're exploring how agentic AI can streamline internal workflows, automate decision-making, or unlock operational efficiency at scale. We’ll help you map the highest-impact opportunities and deliver a strategic roadmap for custom implementation.