Portage Sales Scaled Enablement with GPTs (and Cut 30% of Ops Costs)

When you think of AI in sales, you probably think of lead gen, scoring, or templated cold emails. But for Peter Meyers, managing partner at Portage Sales, it’s about something deeper: rethinking how sales enablement, process, and even coaching are delivered at scale.

Peter's firm works with growth-stage companies on revenue enablement — from frontline training to go-to-market leadership support. And lately, he's been using GPTs not just to save time, but to rebuild his business operations around repeatable, intelligent workflows.

Key Takeaways

• Portage Sales uses custom GPTs to automate core sales enablement processes
• Peter has saved over 30% of operational costs without cutting corners
• Chaining multiple GPTs allows them to guide users through structured sales flows
• Internal tools help generate messaging, call plans, proposals, and training material
• Adoption is driven by ease of use — team members actually prefer the new workflows

From Cost Sink to Scaled Efficiency

Peter didn’t start out building for scale. He started by solving his own pain.

“I wasn’t seeing returns in 2023 — we were investing as much time as we were saving. But this year, we’ve cut 30% of our cost base just by getting these automations right.”

It started with one tool: sales messaging. His team needed a better way to generate outreach content that felt human, not robotic. So they trained a GPT with their value prop, tone of voice, testimonials, and ICP detail.

It worked — and it snowballed.

The Chain-of-Thought Breakthrough

One of Peter’s biggest innovations was using chain-of-thought GPTs. These aren’t one-shot tools. They walk the user step by step through:

• Call planning
• Discovery analysis
• Proposal generation
• Post-meeting coaching summaries

Each step guides the user, enforces the process, and allows for personalized input. The result? Better outcomes, faster onboarding, and a consistent standard across the team.

“We’ve built GPTs with buttons that say ‘Step 0.’ They onboard you into the flow. You don’t need to memorize anything — just follow the prompts.”

Why It Works: Process + Context + Simplicity

Portage’s GPTs work because they follow three principles:

1. Process-first — They’re built around workflows the team was already doing manually

2. Context-rich — They embed real client data, company language, and examples

3. Easy to adopt — They don’t just “save time” — they make work feel less overwhelming

“No one wants to spend 8 hours on a proposal when it can take 2. The tools make the process feel lighter, not heavier.”

Beyond Time-Saving: Better Coaching, Better Sales

Peter also uses these tools to analyze coaching calls, extract insights, and ensure client-facing conversations lead to actionable next steps.

It’s not just about faster execution — it’s about better execution.

“We don’t want to replace thinking — we want to deepen it. These tools prompt deeper questions, more focus, and real learning.”

What’s Next: Bringing This to Clients

The next phase for Portage Sales? Productizing what they've built for internal use — and embedding it directly into their customer enablement programs.

“We’re a change management company at heart. If we can help our clients follow best practices with AI support, that’s a huge unlock.”

Book a Free AI Assessment if you’re looking to scale internal ops, sales enablement, or GTM coaching. We’ll help you identify high-impact opportunities for intelligent workflow automation, then deliver a strategic roadmap to implement AI tools your team will actually use.